The EU is among the largest global markets for non-alcoholic beverages. Although individual EU member countries produce vast amounts of fruit juices and soft drinks, there remains room for new tastes.
Coconut water is often marketed as the natural alternative for conventional soft drinks as it is low in calories and carbohydrates. Although the EU market for coconut water is still in its infancy, the potential is significant, as can be seen on the US market.
CBI has conducted market research on coconut water and other coconut products. The tailored market intelligence is probably one of CBI best kept secrets… But this and other market surveys are easily available from the website and free of charge.